Mission

British Audio Engineering Since 1977

Mission was founded by Farad Azima in Huntingdon, Cambridgeshire in 1977. From its first year, the brand set a pattern of genuine engineering firsts that would define its identity for decades to come.
In 1978, Mission launched the 770 loudspeaker — featuring the world's first commercial polypropylene bass unit. In 1979 came the inverse driver geometry, mounting the tweeter below the woofer to align the acoustic centres of both drive units and produce more coherent, time-correct sound. These were not incremental refinements — they were structural rethinks of how a loudspeaker should work, and both remain influential in speaker design today. That engineering-led philosophy has continued through every generation of Mission products. The LX Series brings the same approach to accessible price points, while the 770 — relaunched with UK manufacturing at a purpose-built facility in Huntingdon — represents Mission's most complete statement yet. The 778 range extends the brand into electronics for the first time in nearly four decades, combining Mission acoustic intelligence with Audiolab electronic engineering under the same IAG group.

Common Questions

Frequently Asked Questions